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| The MacCom Group is one Canada's
leading crisis management consultancies. Our issues and crisis
management service protects your reputation and your profitability.
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| Crises can hurt your company
in a variety of ways. They can damage your reputation . . .
erode consumer confidence and loyalty . . . draw staggering
levels of government and regulatory fines . . . drive away customers
and business . . . slash revenues . . . and devastate your share
price. |
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| Our proven approach to crisis
communications and containment begins with risk analysis, to
identify threats, and assess their likelihood and their potential
impact. Then we develop crisis plans and procedures that fully
equip your organization to respond to emerging issues and potential
crises. We focus on five key questions, scoring all responses
from 0-10 with 10 being the highest. |
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| First, if your crisis runs the
risk of intensifying - and most do - how intense might it get,
how quickly, and what degree of intensity could you and your
company endure, and for how long? |
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| Second, to what extent would
your crisis attract the attention of the media, the government,
regulatory agencies, or legal authorities? |
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| Third, to what extent would
your crisis interfere with your normal business operations?
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| Fourth, how much would the potential
crisis damage your company's reputation? |
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| Finally, to what extent would
your company's bottom line be damaged? |
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| Using this analysis as a basis,
we then develop crisis plans and procedures that fully equip
your organization to respond to emerging issues and potential
crises. The drafting of your crisis management plan starts with
the comprehensive list of potential crises and merely asks the
question - what would we have to do to solve these |
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| The MacCom Group crisis communications
services include: |
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Crisis-management counsel
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Crisis-related research
and analysis |
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Crisis-management planning
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Simulated crisis training
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Crisis vulnerability audits
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Crisis-related media relations |
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Spokesperson training
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Media information kits |
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| Recognizing that crises invariably
happen in the middle of the night, the MacInnes Communications
Group's professionals can be retained and accessed 7/24/ as
a critical part of your crisis management team. |
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| Our consultants have managed
crisis situations related to product recalls, strikes, layoffs
and plant closings on-the-job accidents and deaths, revenue
and profit shortfalls, senior management dismissals and voluntary
departures, boycotts, environmental issues, negative media coverage,
hostile takeovers, proxy battles, and mergers and acquisitions. |
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Sears Canada Inc. |
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Quality Meats |
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Quicken.ca |
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Copyright
© 2001-2002
MacInnes Communications Group Inc.
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